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• 07:55, 25 August 2020 Dirkjan talk contribs created page How I come up with new startup ideas (in 4 steps) – The Startup Toolkit Blog (Created page with "=URL= http://thestartuptoolkit.com/blog/2011/12/how-i-come-up-with-new-startup-ideas-in-4-steps/ =Description= The approach I follow is a combination of customer discovery an...")
• 07:55, 25 August 2020 Dirkjan talk contribs created page Category:Minimal Viable Product (Created page with "{{category}}")
• 07:55, 25 August 2020 Dirkjan talk contribs created page Category:Minimum-viable-product (Created page with "{{category}}")
• 07:55, 25 August 2020 Dirkjan talk contribs created page Category:Mvp (Created page with "{{category}}")
• 07:55, 25 August 2020 Dirkjan talk contribs created page Category:Software business (Created page with "{{category}}")
• 07:55, 25 August 2020 Dirkjan talk contribs created page Category:Startups (Created page with "{{category}}")
• 07:55, 25 August 2020 Dirkjan talk contribs created page Category:Entrepreneurship (Created page with "{{category}}")
• 07:55, 25 August 2020 Dirkjan talk contribs created page Value Creation (Created page with "Many companies do not understand how their products, services or customer relations create value for their customers. They are assuming that adding features or improving perfo...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Pricing (Created page with "There are no shortcuts to pricing. The total economic value of a differentiated product is proportional to its technical efficiency (e.g. 'x % better, faster' etc) only when b...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Next Best Competitive Alternative (Created page with "One of the most critical aspects driving customer choice and willingness to pay is the alternative offerings. The next best competitive alternative (NBCA). The NBCA, which is...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Psychological value (Created page with "Psychological value refers to the many ways a product or service can generate satisfaction for a user (see Universal Benefits)) Category:marketing...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Differentiating value (Created page with "The differentiating value is the net benefit your product or service delivers to customers over a competitive offering. Differentiation can be negative (your offering is price...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Total economic value (Created page with "The total economic value is defined to be the price of the customers best alternative (reference value) plus whatever differentiates the offering from the competition. Categ...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page The ability to align the companies resources to customer needs (Created page with "The desired outcome of competency #4 is a focused solution strategy which is the product of innovative thinking from all departments, squarely focused on delivering desired ou...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Category:The Strategy and Tactics of pricing (Created page with "{{category}}")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Monetary value (Created page with "Monitory value represents the total cost savings or income enhancements that a customer accrues as a result of purchasing a product or a service. This is the most important va...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page The ability to develop and optimize solution road maps (Created page with "The desired outcome of competency #3 is to identify the vital few solutions you need to develop to ensure profitable growth. This eliminates the watering-down of your limited...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page The ability to gain and use deep customer insights (Created page with "The desired outcome of Competency #2 to fully describe and prioritize customer requirements to focus your limited resources to develop innovative solutions in order to deliver...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Category:Competency (Created page with "{{category}}")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Category:Market driven (Created page with "{{category}}")
• 07:54, 25 August 2020 Dirkjan talk contribs created page The Four Esssential Competencies to Be Market-driven (Created page with "See <html><a href="/static/files/MBI/Other/The%20Four%20Esssential%20Competencies%20to%20Be%20Market-driven,%20Rapidinnovation.pdf">this</a></html> article shared by Rob K...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Category:The Four Esssential Competencies to Be Market-driven (Created page with "{{category}}")
• 07:54, 25 August 2020 Dirkjan talk contribs created page The ability to describe your indented customers (Created page with "The desired outcome of Competency #1 is to describe your intended customers with sufficient clarity to enable sound decisions, the development of purposeful innovation, value...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Interactive bass model (Created page with "<html> <div id="jxgbox" class="jxgbox" style="height:400px; width:600px;"></div> </html> <html> <script type="text/javascript"charset="UTF-8"src="https://cdn.jsdelivr.net/npm...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Opportunity Cost (Created page with "In Principles of Corporate Finance ''Opportunity Cost'' are defined as the ''Expected Return'' that is foregone by investing in a projects...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Winner-Takes-All (Created page with "In a winner-takes-all market, the strong get stronger and the weak get weaker. Many high tech envirobments host three kinds of players: * A gorilla (market leader, often more...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Value Innovation (Created page with "Value innovation is making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space. It is about...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Value Grid (Created page with "In Marketing Strategy and Organization: Building Sustainable Business the value grid summarizes market r...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Trend spotting (Created page with "In Marketing Strategy and Organization: Building Sustainable Business the following methods for trend sp...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page The future of publishing (Created page with "<youtube>Weq_sHxghcg</youtube> Category:marketing Category:M11 Category:Video")
• 07:54, 25 August 2020 Dirkjan talk contribs created page The designful company (Created page with "Author: Marty Neumeier <html> <iframe src="http://rcm.amazon.com/e/cm?lt1=_blank&bc1=000000&IS2=1&npa=1&bg1=FFFFFF&fc1=000000&lc1=0000FF&t=httptiddlyweb-20&o=1&p=8&l=as1&m=ama...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page The Loo - Cooperation (Created page with "<youtube>DG4bNqUkPT4</youtube> Category:marketing Category:M11 Category:Video")
• 07:54, 25 August 2020 Dirkjan talk contribs created page The Strategy and Tactics of pricing (Created page with "Author: Thomas Nagle <html> <iframe src="http://rcm.amazon.com/e/cm?lt1=_blank&bc1=000000&IS2=1&npa=1&bg1=FFFFFF&fc1=000000&lc1=0000FF&t=httptiddlyweb-20&o=1&p=8&l=as1&m=amazo...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Category:M11-S1 - Reading - Marketing Strategy and Organization - Chapter 4 - Strategic Ambition (Created page with "{{category}}")
• 07:54, 25 August 2020 Dirkjan talk contribs created page The Commodity Magnet (Created page with "The concept of the ''commodity magnet'' synthesis the manner in which industry dynamics can create customer value and destroy company value. the key dimensions in the model ar...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page The CODA framework (Created page with "In Marketing Strategy and Organization: Building Sustainable Business the CODA (Customers Outlook on Dif...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Category:Sustainable Competitive Advantage (Created page with "{{category}}")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Sustainability of a Competitive Advantage (Created page with "In Marketing Strategy and Organization: Building Sustainable Business the sustainability of a Competi...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Strategy - Marketing Strategy and Organization (Created page with "In Marketing Strategy and Organization: Building Sustainable Business a Strategy is defined...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Strategic Business Unit (SBU) (Created page with "In Marketing Strategy and Organization: Building Sustainable Business a strategic busines unit is define...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Strategic Ambition (Created page with "A strategic ambition is the combination of: * What drives your economic engine? * What can you be the best in the world at? * What are you passionate about? <html><img src...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Rules of engagement (Created page with "In Marketing Strategy and Organization: Building Sustainable Business the following players in the marke...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Sony Useless Piece of of Crap (Created page with "<youtube>3I-JByPDJm0</youtube> Category:marketing Category:M11 Category:Video")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Risk/return matrix (Created page with "Strategic options need to be competitive and feasible. The risk/return matrix can plot several dimensions of a strategic option: # The size of the circles represents the requi...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Role of Marketing in an organisation (Created page with "In Marketing Strategy and Organization: Building Sustainable Business '''''marketing''''' is defined as...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Profiling Variables (Created page with "Profiling Variables are the variables along which Customer Segmentation and Market Segmentation are defined. In consumer mark...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Randy Pauch - Last Lecture (Created page with "<youtube>ji5_MqicxSo</youtube> Category:marketing Category:M11 Category:Video")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Operational Efficiency (Created page with "Operational Efficiency is about doings right, minimizing the resources input requirements for a given output. Four drivers can be identified: # '''Economies of scale|Economi...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Marketing in new ventures: theory empirical evidence - Stage models (Created page with "{| class="wikitable" !Model !Stage 1 !Stage 2 !Stage 3 !Stage 4 |- |Tyebjee/Bruno/McIntyre(1983) |Entrepreneurial marketing |Opportunistic marketing |Responsive marketing |Div...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Marketing Strategy and Organization: Building Sustainable Business (Created page with "<<formTiddler <missing '>>'>NewBookTemplate>><data>{"ReadingCompleted":true,"Author":"Rudy Moenaert","Title":"Marketing Strategy and Organization: Building...")

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