ICDT Framework

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The ICDT model describes the main usages dimensions of the internet in the virtual market space:

  • Information activities
    • These include advertising and posting information.
    • Inlcudes company, products and services related information
  • Communication activities
    • These include the two-way communication between a company and its online visitors and customers.
    • In addition the internet facilitates online communities
  • Transaction activities
    • These include the online acceptance of orders
    • Electronic payments
  • Distribution activities
    • The online delivery of digital goods


Part of M8-S2 - Reading - Strategies for E-Business - Chapter 4 - Internal Analysis

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