Customer Creation

Customer Creation
Get Ready	Market Type Questionnaire	[[Choose Market Type
Position	Select PR Agency	Positioning Audits	Match positioning to Market Type
Launch	Select Launch Type	Select Customer Audiences	Select the messengers	Craft the messages	Understand the Message Context	Understand the Media
Create Demand	Select Demand Creation Strategy	Agree on Demand Creation Measurements	Iterate or Exit Customer Creation

Part of: Customer Development Checklist