Quizzing

Helps to better understand customers:

• Who?
  • Who else is with the customer while he/she uses the product?
  • What influence do these peoples exert on the customers
• What?
  • What experience do customers make when using the product?
  • What need leads them to use the product?
• What else?
  • What else might customers think while using the product?
  • What migth the prefere to do instead
• When?
  • When do customers make use of the product?
  • At what other times could they possibly use it?
• Where?
  • Where are the customers while using the product?
  • Where else could they possibly use it?
• How?
  • How do customers learn how to use the product?
  • How do they choose between the product and alternatives solutions to their problem?

Part of M6-S8 - Session notes - Marketing execution