M5-Strategy-S1 - Experience chain

Session audio:

Customer experience chain:

1. Be the customer
   1. Understand the experience
2. Map the customer experience
3. Identify "hassles"
4. Focus on main hassles
5. Imagine a new value proposition

Example of a process that could work:

1. Identify goals to Trade-on strategy
2. Inititial reaction as customers
3. Go to the field (antropologists)
4. Share - Visual Impact
5. Deep dive - Wild ideas & Brainstorm
   1. Need to prevent the downwards spiral
6. Voting system - Everyone's vote counts
7. Build prototypes for each need area
   1. Make one for navigation
   2. Make one for safety
8. Learn from the prototypes and synergies
9. Built prototype
10. Present the prototype and present it
11. Gain feedback from the field
    1. Critical to keep an open mind to the feedback!