Lifestyle Segmentation - Adventurers

From knowledgebase

Revision as of 19:57, 27 August 2020 by Dirkjan (talk | contribs)

(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)

Jump to navigation Jump to search

In the gfk roper consumer styles the adventurers are characterized by:

Underlying values

Live with passion, thril seekers
Young, Dynamic people
Long for success

Consumption pattern

Maximize amount of free time
Early Adopters for innovative products and services

Retrieved from "https://wiki.dirkjanswagerman.nl/index.php?title=Lifestyle_Segmentation_-_Adventurers&oldid=7937"