Consumption chain

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The consumption chain looks at the different milestones in consuming a product. Along the life cycle there will be many differentiation opportunities:

  • Awareness of need
  • Search
  • Selection
  • Order and purchase
  • Delivery
  • Payment
  • Finance
  • Receipt
  • Installation, assembly
  • Storage, transport
  • Use
  • Service
  • Repair, Returns
  • Final disposal
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