Laggard

The laggards simply do not want to have anything to do with new technology. This is for a variety of reasons, some personal, some economic. The only time they buy a new technology product is when it is embedded in another technology (processors in a car) of inescapable (vynyl records cannot be bought anymore)

Part of M6-S2 - Reading - Crossing the chasm: marketing and selling high-tech products to mainstream customers