Distinctive competence

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A distinctive competence is how some people refer to the advantage that is the source of the Sustainable Competitive Advantage. If the advantage is sustainable then your venture has something that is difficult for your competition to emulate. Source of distinctive competences are:

Technology
- Patents and trade secrets
- Source code for SW companies
Excellent design
High Quality
Continuous innovation
Excellent customer service
Reputations and other differences in customer perception of products and services

Part of M6-S7 - Reading - Lodish - Positioning, Targeting and Segmentation

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