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• 07:54, 25 August 2020 Dirkjan talk contribs created page The Four Esssential Competencies to Be Market-driven (Created page with "See <html><a href="/static/files/MBI/Other/The%20Four%20Esssential%20Competencies%20to%20Be%20Market-driven,%20Rapidinnovation.pdf">this</a></html> article shared by Rob K...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Category:Market driven (Created page with "{{category}}")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Category:Competency (Created page with "{{category}}")
• 07:54, 25 August 2020 Dirkjan talk contribs created page The ability to describe your indented customers (Created page with "The desired outcome of Competency #1 is to describe your intended customers with sufficient clarity to enable sound decisions, the development of purposeful innovation, value...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Category:The Four Esssential Competencies to Be Market-driven (Created page with "{{category}}")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Interactive bass model (Created page with "<html> <div id="jxgbox" class="jxgbox" style="height:400px; width:600px;"></div> </html> <html> <script type="text/javascript"charset="UTF-8"src="https://cdn.jsdelivr.net/npm...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Opportunity Cost (Created page with "In Principles of Corporate Finance ''Opportunity Cost'' are defined as the ''Expected Return'' that is foregone by investing in a projects...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Winner-Takes-All (Created page with "In a winner-takes-all market, the strong get stronger and the weak get weaker. Many high tech envirobments host three kinds of players: * A gorilla (market leader, often more...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Value Innovation (Created page with "Value innovation is making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space. It is about...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Value Grid (Created page with "In Marketing Strategy and Organization: Building Sustainable Business the value grid summarizes market r...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Trend spotting (Created page with "In Marketing Strategy and Organization: Building Sustainable Business the following methods for trend sp...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page The future of publishing (Created page with "<youtube>Weq_sHxghcg</youtube> Category:marketing Category:M11 Category:Video")
• 07:54, 25 August 2020 Dirkjan talk contribs created page The designful company (Created page with "Author: Marty Neumeier <html> <iframe src="http://rcm.amazon.com/e/cm?lt1=_blank&bc1=000000&IS2=1&npa=1&bg1=FFFFFF&fc1=000000&lc1=0000FF&t=httptiddlyweb-20&o=1&p=8&l=as1&m=ama...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page The Strategy and Tactics of pricing (Created page with "Author: Thomas Nagle <html> <iframe src="http://rcm.amazon.com/e/cm?lt1=_blank&bc1=000000&IS2=1&npa=1&bg1=FFFFFF&fc1=000000&lc1=0000FF&t=httptiddlyweb-20&o=1&p=8&l=as1&m=amazo...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page The Loo - Cooperation (Created page with "<youtube>DG4bNqUkPT4</youtube> Category:marketing Category:M11 Category:Video")
• 07:54, 25 August 2020 Dirkjan talk contribs created page The Commodity Magnet (Created page with "The concept of the ''commodity magnet'' synthesis the manner in which industry dynamics can create customer value and destroy company value. the key dimensions in the model ar...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Category:M11-S1 - Reading - Marketing Strategy and Organization - Chapter 4 - Strategic Ambition (Created page with "{{category}}")
• 07:54, 25 August 2020 Dirkjan talk contribs created page The CODA framework (Created page with "In Marketing Strategy and Organization: Building Sustainable Business the CODA (Customers Outlook on Dif...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Sustainability of a Competitive Advantage (Created page with "In Marketing Strategy and Organization: Building Sustainable Business the sustainability of a Competi...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Category:Sustainable Competitive Advantage (Created page with "{{category}}")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Strategy - Marketing Strategy and Organization (Created page with "In Marketing Strategy and Organization: Building Sustainable Business a Strategy is defined...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Strategic Business Unit (SBU) (Created page with "In Marketing Strategy and Organization: Building Sustainable Business a strategic busines unit is define...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Strategic Ambition (Created page with "A strategic ambition is the combination of: * What drives your economic engine? * What can you be the best in the world at? * What are you passionate about? <html><img src...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Sony Useless Piece of of Crap (Created page with "<youtube>3I-JByPDJm0</youtube> Category:marketing Category:M11 Category:Video")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Rules of engagement (Created page with "In Marketing Strategy and Organization: Building Sustainable Business the following players in the marke...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Role of Marketing in an organisation (Created page with "In Marketing Strategy and Organization: Building Sustainable Business '''''marketing''''' is defined as...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Risk/return matrix (Created page with "Strategic options need to be competitive and feasible. The risk/return matrix can plot several dimensions of a strategic option: # The size of the circles represents the requi...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Randy Pauch - Last Lecture (Created page with "<youtube>ji5_MqicxSo</youtube> Category:marketing Category:M11 Category:Video")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Profiling Variables (Created page with "Profiling Variables are the variables along which Customer Segmentation and Market Segmentation are defined. In consumer mark...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Operational Efficiency (Created page with "Operational Efficiency is about doings right, minimizing the resources input requirements for a given output. Four drivers can be identified: # '''Economies of scale|Economi...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Marketing in new ventures: theory empirical evidence - Stage models (Created page with "{| class="wikitable" !Model !Stage 1 !Stage 2 !Stage 3 !Stage 4 |- |Tyebjee/Bruno/McIntyre(1983) |Entrepreneurial marketing |Opportunistic marketing |Responsive marketing |Div...")
• 07:54, 25 August 2020 Dirkjan talk contribs created page Marketing Strategy and Organization: Building Sustainable Business (Created page with "<<formTiddler <missing '>>'>NewBookTemplate>><data>{"ReadingCompleted":true,"Author":"Rudy Moenaert","Title":"Marketing Strategy and Organization: Building...")
• 07:53, 25 August 2020 Dirkjan talk contribs created page Market Scope Strategies (Created page with "Companies may chooseone of the following four scope strategies: # ''Non-segmentation strategy''; in this strategy the company defines one Custo...")
• 07:53, 25 August 2020 Dirkjan talk contribs created page Market Making (Created page with "Following the The Commodity Magnet management must create a balance between incremental and breakthrough innovation. The authors suggest a 70%/30% spl...")
• 07:53, 25 August 2020 Dirkjan talk contribs created page Market Hunting (Created page with "Market hunting is about increasing the market share in the targeted markets. The sales function is crucial to this. Quote from Sales force design for strategic advantage|Sal...")
• 07:53, 25 August 2020 Dirkjan talk contribs created page Market Farming (Created page with "Market Farming is about maintaining a good relationship with a customer. While account selling is about making a one time sale, account management is about creating this relat...")
• 07:53, 25 August 2020 Dirkjan talk contribs created page M6-S9 - Marketing Action Plan Assignment (Created page with "Audio fragment where prof Gruber explains the assignment: <html> <audio controls><source src="/static/files/MBI/Module%206/M6-S9%20-%20Assignment.mp3"type ="audio/mp3"/></aud...")
• 07:53, 25 August 2020 Dirkjan talk contribs created page M6-S8 - Reading - Lodish - Entrepreneurial pricing- an often misused way to garner extraordinary profits (Created page with "Full article: <html><a href="/static/files/MBI/Module%206/READINGS_Lodish_etal_Chapter3Pricing.pdf">Lodish, L.M., Morgan, H.L., Archambeau, S. 2009. Entrepreneurial pricing-...")
• 07:53, 25 August 2020 Dirkjan talk contribs created page M6-S7 - Reading - Lodish - Positioning, Targeting and Segmentation (Created page with "Full article: <html><a href="/static/files/MBI/Module%206/READINGS_Lodish_2001.pdf">Lodish, L.M., Morgan, H., Kallianpur, A. 2001. Positioning, Targeting and Segmentation</a...")
• 07:53, 25 August 2020 Dirkjan talk contribs created page M6-S6 - Reading - Shane - Prior knowledge and the discovery of entrepreneurial opportunities (Created page with "Full article: <html><a href="/static/files/MBI/Module%206/READINGS_Shane_OrgSc2000.pdf">Shane, S. 2000. Prior knowledge and the discovery of entrepreneurial opportunities</a...")
• 07:53, 25 August 2020 Dirkjan talk contribs created page M6-S6 - Reading - Dougherty - Interpretative barriers to successful product innovation in large firms (Created page with "Full article: <html><a href="/static/files/MBI/Module%206/READINGS_%20Dougherty_OrgSc_1992.pdf">Dougherty, D. 1992. Interpretative barriers to successful product innovation...")
• 07:53, 25 August 2020 Dirkjan talk contribs created page M6-S5 - Reading - Danneels - The process of technological competence leveraging (Created page with "Full article: <html><a href="/static/files/MBI/Module%206/READINGS_Danneels_SMJ2007.pdf">Danneels, E. 2007. The process of technological competence leveraging</a></html>...")
• 07:53, 25 August 2020 Dirkjan talk contribs created page M6-S4 - Reading - Gruber M. Look before you leap: Market Opportunity Identification in Emerging Technology Firms (Created page with "Full article: <html><a href="/static/files/MBI/Module%206/READINGS_Gruber_MacMillan_Thompson_MSc_2008.pdf">Gruber, M., MacMillan, I.C., Thompson, J.D. 2008. Look before you...")
• 07:53, 25 August 2020 Dirkjan talk contribs created page M6-S3 - Reading - Prahalad, C.K. The core competence of the corporation (Created page with "Full article: <html><a href="/static/files/MBI/Module%206/The%20Core%20Competencies%20of%20the%20Corp.pdf">Prahalad, C.K., Hamel, G. 1990</a></html> At least three test...")
• 07:53, 25 August 2020 Dirkjan talk contribs created page M6-S3 - Case - Wallycard (Created page with "Wallycard's main problems: * What is their real core competence? * What strategic alliances do they really have? Not likely a successful venture! Category:marketing Ca...")
• 07:53, 25 August 2020 Dirkjan talk contribs created page M6-S2 - Reading - Crossing the chasm: marketing and selling high-tech products to mainstream customers (Created page with "Full article: <html><a href="/static/files/MBI/Module%206/READINGS_Moore_2000.pdf">Moore, G.A. 2001. High-tech marketing illusion (Chapter 1)</a></html> , in: Crossing the...")
• 07:53, 25 August 2020 Dirkjan talk contribs created page M6-S1 - Reading - Gruber, M. 2004. Marketing in new ventures: theory & empirical evidence (Created page with "Full article: <html><a href="/static/files/MBI/Module%206/READINGS_Gruber_SBR_2004.pdf">Gruber, M. 2004. Marketing in new ventures: theory & empirical evidence</a></html>...")
• 07:53, 25 August 2020 Dirkjan talk contribs created page M6-S1 - Marketing in new ventures: theory empirical evidence - Stage models (Created page with "{{:Marketing in new ventures: theory empirical evidence - Stage models}} Category:marketing Category:M6")
• 07:53, 25 August 2020 Dirkjan talk contribs created page M6-S1 - Marketing in new ventures: theory empirical evidence - Opportunity recognition (Created page with "From the perspective of entrepreneurial marketing, key issues are * Entrepreneurial alertness ** A general acknowledgement of the importance of fulfilling customer needs ** He...")
• 07:53, 25 August 2020 Dirkjan talk contribs created page M6-S1 - Marketing in new ventures: theory empirical evidence - Market entry strategy (Created page with "Three elements: * Choice of target market ** '''Conventional wisdom''' of marketing textbooks and works on business planning says that '''markets should be analyzed and segmen...")

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