Difference between revisions of "The Long Tail"

Latest revision as of 20:04, 27 August 2020

The long tail concept has three main implications for companies that want to access and leverage the long tail for their customers:

Lengthen the tail
- By giving people access to a large pool of individuals, social networking lengthens the tail of potential contacts.
Fatten the tail
- By increasing the frequency of interaction the tail can be fattened.
Drive demand down the tail
- This can be achieved by shifting users attention to content that is normally difficult to find. Amazon did this with their recommendation mechanism.{"Author":"Chris Anderson","Title":"The Long Tail","ReadingCompleted":true}

@@ Line 1: / Line 1: @@
-The Long Tail
+Amazon link:
+<html>
+<a href="https://www.amazon.com/dp/1401309666">The Long Tail</a>
+</html>
+The long tail concept has three main implications for companies that want to access and leverage the long tail for their customers:
+* Lengthen the tail
+** By giving people access to a large pool of individuals, social networking lengthens the tail of potential contacts.
+* Fatten the tail
+** By increasing the  frequency of interaction the tail can be fattened.
+* Drive demand down the tail
+** This can be achieved by shifting users attention to content that is normally difficult to find. Amazon did this with their recommendation mechanism.<data>{"Author":"Chris Anderson","Title":"The Long Tail","ReadingCompleted":true}</data>
 [[Category:mbi]]