Difference between revisions of "Strategic positioning"
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| − | + | In the [[Abell Framework|Abell Framework]] strategic position is defined by the choices made with respect to the three questions: | |
| + | * Who do we serve? | ||
| + | * What do we offer? | ||
| + | * How do we do that? | ||
| + | In [[Marketing Strategy and Organization: Building Sustainable Business|Marketing Strategy and Organization: Building Sustainable Business]] strategic positioning is defined as: | ||
| + | * Define what you do different than the competition | ||
| + | * Define how you do the same thing differently | ||
| + | |||
| + | See also: [[Positioning|Positioning]] | ||
[[Category:mbi]] | [[Category:mbi]] | ||
Latest revision as of 20:03, 27 August 2020
In the Abell Framework strategic position is defined by the choices made with respect to the three questions:
- Who do we serve?
- What do we offer?
- How do we do that?
In Marketing Strategy and Organization: Building Sustainable Business strategic positioning is defined as:
- Define what you do different than the competition
- Define how you do the same thing differently
See also: Positioning
