Difference between revisions of "Sources of differentiation"

Latest revision as of 20:03, 27 August 2020

Tangible sources of differentiating a companies customer value proposition are:

Product/service quality
- Functionality
- Durability
- Reliability
- Ease of installation
Degree of product/service customization
- The more a product can be adapted to specific needs, the more benefits it creates for an individual user
Convenience
- The energy, effort and time that buyers have to spend during purchasing is an important factor.
Speed of delivery
- The ability to quickly deliver is an important customer benefit
Product range
- A broad and deep selection provides an important source of differentiation. Also remind The Long Tail.

Intangible sources:

Brand
- The brand refers to the perceived traits that consumers associate with the company that is selling a product or a service.
Reputation
- The perceived past performance of a company is a major factor influence reputation. Customers value reputation as they believe it will reduce risk.

@@ Line 1: / Line 1: @@
-Sources of differentiation
+Tangible sources of differentiating a companies customer value proposition are:
+* '''Product/service quality'''
+**Functionality
+** Durability
+** Reliability
+** Ease of installation
+* '''Degree of product/service customization'''
+** The more a product can be adapted to specific needs, the more benefits it creates for an individual user
+* '''Convenience'''
+**The energy, effort and time that buyers have to spend during purchasing is an important factor.
+* '''Speed of delivery'''
+** The ability to quickly deliver is an important customer benefit
+* '''Product range'''
+** A broad and deep selection provides an important source of differentiation. Also remind [[The Long Tail|The Long Tail]].
+Intangible sources:
+* '''Brand'''
+** The brand refers to the perceived traits that consumers associate with the company that is selling a product or a service.
+* '''Reputation'''
+** The perceived past performance of a company is a major factor influence reputation. Customers value reputation as they believe it will reduce risk.
+See also: [[Consumption chain|Consumption chain]]
+Part of [[M8-S2 - Reading - Strategies for E-Business - Chapter 5 - Strategy options|M8-S2 - Reading - Strategies for E-Business - Chapter 5 - Strategy options]]
 [[Category:mbi]]
 [[Category:Term]]