Private equity

Private equity is money invested in companies that are not publicly traded on a stock exchange nor invested as part of buyouts of publicly traded companies in order to make them private companies.

Among the most common investment strategies in private equity include leveraged buyouts (LBO), venture capital, growth capital, distressed investments and mezzanine capital. Many times investments are short in nature.

Source: http://en.wikipedia.org/wiki/Private_equity

• Make money by lending you money and get an ROI in a certain timeperiod
• Use your business plan to find investors for you
• Interested to see a return on investment