Difference between revisions of "M5-Strategy-S1 - Experience chain"

Latest revision as of 19:59, 27 August 2020

Session audio:

Customer experience chain:

Example of a process that could work:

Identify goals to Trade-on strategy
Inititial reaction as customers
Go to the field (antropologists)
Share - Visual Impact
Deep dive - Wild ideas & Brainstorm
1. Need to prevent the downwards spiral
Voting system - Everyone's vote counts
Build prototypes for each need area
1. Make one for navigation
2. Make one for safety
Learn from the prototypes and synergies
Built prototype
Present the prototype and present it
Gain feedback from the field
1. Critical to keep an open mind to the feedback!

@@ Line 1: / Line 1: @@
-M5-Strategy-S1 - Experience chain
+Session audio:
+<html>
+<audio controls><source src="/static/files/MBI/Module%205/M5-S1%20-%20Experience%20chain.mp3"type ="audio/mp3"/></audio>
+</html>
+Customer experience chain:
+# '''Be''' the customer
+## Understand the experience
+# '''Map''' the customer experience
+# '''Identify''' "hassles"
+# '''Focus''' on main hassles
+# '''Imagine''' a new value proposition
+Example of a process that could work:
+{{:Ideo}}
+# Identify goals to [[M5-Strategy-S1 - Trade-on strategies|Trade-on strategy]]
+# Inititial reaction as customers
+# Go to the field (antropologists)
+# Share - Visual Impact
+# Deep dive - Wild ideas & Brainstorm
+## '''Need to prevent the downwards spiral'''
+# Voting system - Everyone's vote counts
+# Build prototypes for each need area
+## Make one for navigation
+## Make one for safety
+# Learn from the prototypes and synergies
+# Built prototype
+# Present the prototype and present it
+# Gain feedback from the field
+## Critical to '''keep an open mind to the feedback!'''
 [[Category:mbi]]