Difference between revisions of "Lifestyle Segmentation - Settled"
Jump to navigation
Jump to search
| Line 1: | Line 1: | ||
| − | + | In the gfk roper consumer styles the ''settled'' are characterized by: | |
| + | =Underlying values= | ||
| + | * Desire harmony and rest | ||
| + | * Traditional values | ||
| + | * Mostly elder people | ||
| + | =Consumption pattern= | ||
| + | * Sober consumption pattern | ||
| + | * Strongly family and friends oriented | ||
| + | * Theme's are safety, health, friends and family | ||
| + | |||
| + | |||
| + | |||
| + | <html><img src = "/static/files/MBI/Module%2011/settled.png" width="300"/></html> | ||
| + | |||
| + | |||
[[Category:mbi]] | [[Category:mbi]] | ||
Latest revision as of 19:57, 27 August 2020
In the gfk roper consumer styles the settled are characterized by:
Underlying values
- Desire harmony and rest
- Traditional values
- Mostly elder people
Consumption pattern
- Sober consumption pattern
- Strongly family and friends oriented
- Theme's are safety, health, friends and family
