Difference between revisions of "Key buying criteria"

Latest revision as of 19:56, 27 August 2020

A product / delivery attribute needs to be a key buying criterion
- Price
- Quality
- Aesthetics
- Functionality
- Availability
- Consumer awareness
- Visibility
- After sales service
- Having lower cost may result in better margins but is only a competitive advantage when the money gained is used for:
  - Better price
  - Better quality
  - More advertizing
  - Additional capacity that increases availability
- Usually in any market segment only a very few criteria are likely important enough to serve as the basis of a meaningfull competative advantage:
  - In tubular steels for example this is 1) a measure of quality (third party testing reject rate) 2) local availability on the day required by the customers driling schedule
  - Texas Instrument brought down price of digital watches to a point where competition could no longer respond but the market cared more for aesthetics.

@@ Line 1: / Line 1: @@
-Key buying criteria
+* '''A product / delivery attribute needs to be a key buying criterion'''
+** Price
+** Quality
+** Aesthetics
+** Functionality
+** Availability
+** Consumer awareness
+** Visibility
+** After sales service
+** Having lower cost may result in better margins but is only a competitive advantage when the money gained is used for:
+*** Better price
+*** Better quality
+*** More advertizing
+*** Additional capacity that increases availability
+** Usually in any market segment only a very few criteria are likely important enough to serve as the basis of a meaningfull competative advantage:
+*** In tubular steels for example this is 1) a measure of quality (third party testing reject rate) 2) local availability on the day required by the customers driling schedule
+*** Texas Instrument brought down price of digital watches to a point where competition could no longer respond but the market cared more for aesthetics.
 [[Category:mbi]]