Difference between revisions of "Customer competence"
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(Replaced content with "Customer competence Category:mbi Category:Term") Tag: Replaced |
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| − | + | The ability to serve a particular market. It is not sufficient for a technology to have many applications. To leverage its technology by applying it to additional markets, ''a firm must build complementary market-related assets to serve those markets''. This is called a customer competence. Market-related resources include: | |
| + | * knowledge of customer needs, preferences | ||
| + | * purchasing procedures, | ||
| + | * distribution and sales | ||
| + | * access to customers, | ||
| + | * customer goodwill or franchise reflected in the reputation of the firm and its brands | ||
| + | * communication channels for exchange of information between the firm and customers during development and commercialization of the product. | ||
| + | |||
| + | Together these market-related resources constitute the customer competence. | ||
[[Category:mbi]] | [[Category:mbi]] | ||
[[Category:Term]] | [[Category:Term]] | ||
Latest revision as of 19:54, 27 August 2020
The ability to serve a particular market. It is not sufficient for a technology to have many applications. To leverage its technology by applying it to additional markets, a firm must build complementary market-related assets to serve those markets. This is called a customer competence. Market-related resources include:
- knowledge of customer needs, preferences
- purchasing procedures,
- distribution and sales
- access to customers,
- customer goodwill or franchise reflected in the reputation of the firm and its brands
- communication channels for exchange of information between the firm and customers during development and commercialization of the product.
Together these market-related resources constitute the customer competence.
