Difference between revisions of "Trend spotting"
Jump to navigation
Jump to search
| Line 1: | Line 1: | ||
| − | + | In [[Marketing Strategy and Organization: Building Sustainable Business|Marketing Strategy and Organization: Building Sustainable Business]] the following methods for trend spotting are mentioned: | |
| + | * [[Porter's five forces|Porter's five forces]] | ||
| + | * Mapping a companies [[Value network|Value network]] | ||
| + | * [[STEP Analysis|STEP Analysis]] | ||
[[Category:marketing]] | [[Category:marketing]] | ||
Latest revision as of 19:50, 27 August 2020
In Marketing Strategy and Organization: Building Sustainable Business the following methods for trend spotting are mentioned:
- Porter's five forces
- Mapping a companies Value network
- STEP Analysis
