Difference between revisions of "Early Majority"
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| − | Early Majority | + | The Early Majority share some of the [[Early Adopter|Early Adopter]]'s ability to relate to technology but are driven by a strong sense of practicality. They know a lot of innovations end up as passing 'hype' and are content to wait to see how other people use it before they try themselves. There are many people in this segment (rougly on third) winning their business is key to substantial profits and growth. |
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| + | <img src="/static/files/MBI/Module%206/Technology-Adoption-Lifecycle.png" width="600" /> | ||
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| + | Part of [[M6-S2 - Reading - Crossing the chasm: marketing and selling high-tech products to mainstream customers|M6-S2 - Reading - Crossing the chasm: marketing and selling high-tech products to mainstream customers]] | ||
[[Category:marketing]] | [[Category:marketing]] | ||
Latest revision as of 19:48, 27 August 2020
The Early Majority share some of the Early Adopter's ability to relate to technology but are driven by a strong sense of practicality. They know a lot of innovations end up as passing 'hype' and are content to wait to see how other people use it before they try themselves. There are many people in this segment (rougly on third) winning their business is key to substantial profits and growth.
