Difference between revisions of "Customer competence trap"
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| − | + | Resources are allocated to serve customers that the firm can already serve, and consequently the competence to serve those customers becomes ever stronger, in effect creating a ''customer competency trap''. | |
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| + | Part of [[M6-S5 - Reading - Danneels - The process of technological competence leveraging|M6-S5 - Reading - Danneels - The process of technological competence leveraging]] | ||
[[Category:marketing]] | [[Category:marketing]] | ||
Latest revision as of 19:48, 27 August 2020
Resources are allocated to serve customers that the firm can already serve, and consequently the competence to serve those customers becomes ever stronger, in effect creating a customer competency trap.
Part of M6-S5 - Reading - Danneels - The process of technological competence leveraging
