Difference between revisions of "Capture the Intangible"
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| − | + | “The most compelling solutions are often perceptual and emotional.” May says. For example, when the Lexus team was designing the car, the entire team spend three months living in luxury in southern California, just to feel what their customers felt. They learned that luxury cars were not transportation, they were a safe sanctuary and quiet escape. Provide an ‘experience’ instead of a ‘product’. | |
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[[Category:lean]] | [[Category:lean]] | ||
Latest revision as of 19:41, 27 August 2020
“The most compelling solutions are often perceptual and emotional.” May says. For example, when the Lexus team was designing the car, the entire team spend three months living in luxury in southern California, just to feel what their customers felt. They learned that luxury cars were not transportation, they were a safe sanctuary and quiet escape. Provide an ‘experience’ instead of a ‘product’.
