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| − | Mechanisms to protect against imitation are:
| + | Protect against imitation |
| − | {| class="wikitable"
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| − | !'''Imitator'''
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| − | !'''Incumbent'''
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| − | |-
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| − | !Requirements for successful imitation
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| − | !Barriers against successful imitation
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| − | |-
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| − | |1) Must be able to identify competitive superiority
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| − | |* Withhold information about profitability<br>* Forgo short-term profits for long-term success
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| − | |-
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| − | |2) Must be willing to imitate
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| − | |* Deterrence (afschrikking, koude oorlog): signal promise to retaliation<br>* Make commitments to make threat credible<br>* Pre-emption: exploit all available investments opportunities/secure access to resources
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| − | |-
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| − | |3) Must be able to understand sources of competitive advantage
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| − | |* Tacit knowledge: rely on skills, processes or culture/resources that are implicit<br>* Causal ambiguity: rely on complex multidimensional mix of sources
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| − | |-
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| − | |4) Must be able to build / acquire necessary resources
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| − | |* Base differentiation on resoureces that are rare/immobile/contracted<br>* Exploit time tags
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| − | |-
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| − | |}Companies can find themselves in
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| − | # Sustaining circumstances
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| − | ## Incremental innovations
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| − | ## Higher margins by selling better products to the most demanding customers
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| − | # Disruptive circumstances
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| − | ## In contrast to sustaining innovations, disruptive innovations are not focused on bringing better products to existing high end customers
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| − | ## Instead, they usually tend to be significantly worse in the original performance dimensions
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| − | ## But they excel in other benefits such as simplicity, convenience and most importantly, a lower price
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| − | <html>
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| − | <img src="/static/files/MBI/Module%208/disruptiveinnovations.PNG" width=500>
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| − | </html>
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| − | | |
| − | Part of: [[M8-S2 - Reading - Strategies for E-Business - Chapter 6 - Sustaining Competitive Advantage|M8-S2 - Reading - Strategies for E-Business - Chapter 6 - Sustaining Competitive Advantage]]
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| | [[Category:mbi]] | | [[Category:mbi]] |
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| | [[Category:Term]] | | [[Category:Term]] |
