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| − | =Goal=
| + | Product hypothesis |
| − | The entire team must agree on the product features, benefits and release schedules.
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| − | =Checklist=
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| − | * What problem are you solving?
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| − | * Create a one page feature lists: What are the technical attributes of the product?
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| − | ** What is the general goal of the product?
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| − | ** Provide a simplified architecture diagram
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| − | ** Provide a feature lists
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| − | * Will these features be well understood or do the require explanation?
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| − | * Benefit list: What do the features let a customer do?
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| − | ** Something new?
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| − | ** Better?
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| − | ** More?
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| − | ** Faster?
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| − | ** Cheaper?
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| − | ** Undertneath each of the features above give a three line summary of its benefits.
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| − | ** See also: [[Innovation Radar|Innovation Radar]]
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| − | * Will these benefits be accepted as such or do the need explanation?
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| − | ** Describe release 1
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| − | ** Describe release 2
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| − | ** Describe release 3
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| − | ** All the way out as you can see
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| − | * What Intellectual Property will be unique?
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| − | ** What can you patent?
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| − | ** What is a trade secret and you need to protect?
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| − | ** What will you have to license?
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| − | ** Have you checked if you infringe on others IP?
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| − | * What is the total cost of ownership of your product?
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| − | ** Training?
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| − | ** Deployment?
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| − | ** Additional technical infrastructure?
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| − | ** Additional personnel infrastructure?
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| − | * Dependency analysis: what are you depending on before the product can come to volume?
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| − | ** Work-flow / Lifestyle changes on the part of the customer?
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| − | ** Other products required?
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| − | ** Economic conditions?
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| − | ** Behavior changes?
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| − | ** Supply chain modifications?
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| − | ** Laws to change?
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| − | ** Other infrastructure / products / change in behavior?
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| − | ** If so, what?
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| − | ** When will it happen?
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| − | ** What happens to your company if it doesn't?
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| − | ** What metrics should be in use to measure the change?
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| − | =Exit deliverables=
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| − | * [[Product specification|Product specification]]
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| − | * [[Feature list|Feature list]]
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| − | * [[Benefit list|Benefit list]]
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| − | * [[Release description|Release description]]
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| − | * [[Dependency analysis|Dependency analysis]]
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| − | Part of: [[Customer Development Checklist|Customer Development Checklist]] - [[Customer Discovery|Customer Discovery]]
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| − | Part of book: [[The Four Steps to the Epiphany|The Four Steps to the Epiphany]]
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| | [[Category:mbi]] | | [[Category:mbi]] |
