Difference between revisions of "Market based view"

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The market based view sees firms '''''positioning in the market as key for achieving competitive advantage'''''.
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Market based view
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<html><img src = "/static/files/MBI/Module%206/marketbasedvsresourcecbasedview.PNG" width="600"/></html>
 
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Core questions:
 
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* What are the attributes of attractive industries
 
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* How can an attractive position in the industry be achieved.
 
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See also: [[M4-S3 - Session notes - Porter Five Forces|M4-S3 - Session notes - Porter Five Forces]], [[Sustainable Competitive Advantage|Sustainable Competitive Advantage]] and [[Resource based view|Resource based view]]
 
 
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Revision as of 19:20, 27 August 2020

Market based view

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