Difference between revisions of "Key buying criteria"

Revision as of 19:19, 27 August 2020

Key buying criteria

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-* '''A product / delivery attribute needs to be a key buying criterion'''
+Key buying criteria
-** Price
-** Quality
-** Aesthetics
-** Functionality
-** Availability
-** Consumer awareness
-** Visibility
-** After sales service
-** Having lower cost may result in better margins but is only a competitive advantage when the money gained is used for:
-*** Better price
-*** Better quality
-*** More advertizing
-*** Additional capacity that increases availability
-** Usually in any market segment only a very few criteria are likely important enough to serve as the basis of a meaningfull competative advantage:
-*** In tubular steels for example this is 1) a measure of quality (third party testing reject rate) 2) local availability on the day required by the customers driling schedule
-*** Texas Instrument brought down price of digital watches to a point where competition could no longer respond but the market cared more for aesthetics.
 [[Category:mbi]]