|
|
| Line 1: |
Line 1: |
| − | The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional; potentially interactive; and consumers are targeted in unexpected places. The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral.
| + | Guerrilla Marketing |
| − | | |
| − | <html>
| |
| − | <img src="/static/files/MBI/Module%206/dontjumpcarreerbuildercom1.jpg" width=400>
| |
| − | </html>
| |
| − | | |
| − | Che Guevara fighting principles:
| |
| − | * Support of population
| |
| − | * Intimate knowledge of surroundings
| |
| − | * Surprise, deceptions & ambush
| |
| − | * Tactical flexibility, speed & mobility.
| |
| − | Basics:
| |
| − | * Imagination
| |
| − | * Unconventional
| |
| − | * Flexible
| |
| − | * Few resources needed, no market power needed
| |
| − | | |
| − | # Know your market. Know who your customers are, how they think and where they go
| |
| − | # Work with the press. PR!
| |
| − | # Put e-marketing to work for you
| |
| − | # Educate the market
| |
| − | # Give talks and presentations at industry association meetings and conferences
| |
| − | # Network,network,network
| |
| − | | |
| − | Guerilla Marketing should be aligned with your [[Positioning|Positioning]] and [[Market Segmentation|Market Segmentation]]
| |
| − | | |
| − | Source: http://en.wikipedia.org/wiki/Guerrilla_marketing
| |
| | [[Category:mbi]] | | [[Category:mbi]] |
| | | | |
| | [[Category:Term]] | | [[Category:Term]] |
