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| + | Customer Creation |
| − | <img src="/static/files/MBI/Books/The%20Four%20Steps%20to%20the%20Epiphany/CustomerDevelopment_Creation.PNG" width=500>
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| − | </html>
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| − | {| class="wikitable"
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| − | ![[Customer Creation|Customer Creation]]
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| − | !
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| − | !
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| − | !
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| − | !
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| − | !
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| − | !
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| − | |-
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| − | |'''Get Ready'''
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| − | |[[Market Type Questionnaire|Market Type Questionnaire]]
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| − | |[[[[Choose 1st year objectives|Choose Market Type]]
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| − | |-
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| − | |'''Position'''
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| − | |[[Select PR Agency|Select PR Agency]]
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| − | |[[Positioning Audits|Positioning Audits]]
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| − | |[[Match positioning to Market Type|Match positioning to Market Type]]
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| − | |-
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| − | |'''Launch'''
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| − | |[[Select Launch Type|Select Launch Type]]
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| − | |[[Select Customer Audiences|Select Customer Audiences]]
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| − | |[[Select the messengers|Select the messengers]]
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| − | |[[Craft the messages|Craft the messages]]
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| − | |[[Understand the Message Context|Understand the Message Context]]
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| − | |[[Understand the Media|Understand the Media]]
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| − | |-
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| − | |'''Create Demand'''
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| − | |[[Select Demand Creation Strategy|Select Demand Creation Strategy]]
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| − | |[[Agree on Demand Creation Measurements|Agree on Demand Creation Measurements]]
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| − | |[[Iterate or Exit Customer Creation|Iterate or Exit Customer Creation]]
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| − | |-
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| − | |}
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| − | Part of: [[Customer Development Checklist|Customer Development Checklist]]
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| | [[Category:mbi]] | | [[Category:mbi]] |
