Difference between revisions of "Consumption chain"

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(Created page with "The consumption chain looks at the different milestones in consuming a product. Along the life cycle there will be many differentiation opportunities: <html> <img src="/stati...")
 
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The consumption chain looks at the different milestones in consuming a product. Along the life cycle there will be many differentiation opportunities:
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Consumption chain
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<html>
 
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<img src="/static/files/MBI/Module%206/diffentiationopportunities.PNG" width=600>
 
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</html>
 
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* Awareness of need
 
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* Search
 
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* Selection
 
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* Order and purchase
 
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* Delivery
 
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* Payment
 
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* Finance
 
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* Receipt
 
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* Installation, assembly
 
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* Storage, transport
 
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* Use
 
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* Service
 
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* Repair, Returns
 
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* Final disposal
 
 
[[Category:mbi]]
 
[[Category:mbi]]
  
 
[[Category:Term]]
 
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Revision as of 19:18, 27 August 2020

Consumption chain