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| − | In [[The Personal MBA|The Personal MBA]] an ''audience aggregation'' focuses on capturing the attention of a group of a people with similar characteristics, and then selling access to that audience to a third party. It is one of the [[Twelve standard Forms of Value|Twelve standard Forms of Value]] (Form of Value #8 of 12). Audience aggregation provides value to consumers by providing them with some asset of their interest. Audience aggregation benefits the advertiser because it provides it with an audience. (my addition:) a good example is the business model of spotify:
| + | Audience Aggregation |
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| − | <html><img src = "/static/files/MBI/Module%2011/businessmodelspotify.png" width="600"/></html>
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| − | =Key Points:=
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| − | * Audience aggregation focuses on capturing the attention of a group of a people with similar characteristics, and then selling access to that audience to a third party.
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| − | * The keys to provide value are:
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| − | ** Identify a group of people with similar characteristics or interests.
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| − | ** Consistently attract that group’s attention.
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| − | ** Find third parties interested in buying access to that audience.
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| − | ** Sell access to that audience without alienating it.
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| − | * This benefits the audience by providing something worthy of their attention.
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| − | * It benefits the advertiser because it gives him attention, which leads to sales.
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| − | =Questions for Consideration:=
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| − | * Does delivering value via audience aggregation make sense for your business idea?
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| − | * If so, what do you need to plan for to make it successful?
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| − | Source: http://book.personalmba.com/audience-aggregation/
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| | [[Category:mbi]] | | [[Category:mbi]] |
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