Difference between revisions of "Value Innovation"

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(Created page with "Value innovation is making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space. It is about...")
 
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Value innovation is making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space. It is about:
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Value Innovation
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  1) Creating
 
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  2) Raising
 
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  3) Reducing
 
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  4) Eliminating
 
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factors that the industry accepts as a given. Be careful not to over-design an offering (authors call this ''Christmas Tree Management''. An example was given for a Dutch bank trying to be good at everything:
 
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<html><img src = "/static/files/MBI/Module%2011/strategycanvas.png" width="600"/></html>
 
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[[Category:marketing]]
 
[[Category:marketing]]
  

Revision as of 19:16, 27 August 2020

Value Innovation