Difference between revisions of "Laggard"

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(Created page with "The laggards simply do not want to have anything to do with new technology. This is for a variety of reasons, some personal, some economic. The only time they buy a new techno...")
 
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The laggards simply do not want to have anything to do with new technology. This is for a variety of reasons, some personal, some economic. The only time they buy a new technology product is when it is embedded in another technology (processors in a car) of inescapable (vynyl records cannot be bought anymore)
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Laggard
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<img src="/static/files/MBI/Module%206/Technology-Adoption-Lifecycle.png" width="600" />
 
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Part of [[M6-S2 - Reading - Crossing the chasm: marketing and selling high-tech products to mainstream customers|M6-S2 - Reading - Crossing the chasm: marketing and selling high-tech products to mainstream customers]]
 
 
[[Category:marketing]]
 
[[Category:marketing]]
  

Revision as of 19:15, 27 August 2020

Laggard

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