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| − | =Ideation of strategy options=
| + | Ideation of strategy options |
| − | There are several ways to generate new strategic market options:
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| − | * [[Trend spotting|Trend spotting]]
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| − | * [[Weakness audit|Weakness audit]]
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| − | * A strength analysis based on the companies history:
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| − | ** What are we good at?
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| − | ** Can we successfully use our heritage as leverage for further expansion of our company?
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| − | * [[Value Innovation|Value Innovation]]
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| − | * [[Customer Process Mapping|Customer Process Mapping]]
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| − | * Other sources of inspiration:
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| − | ** Mapping the competition on the four dimensions of [[The CODA framework|The CODA framework]]
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| − | ** Examine 'lead companies'
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| − | ** Exploiting the [[Value network|Value network]]:
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| − | *** Innovative strategic market options may be found for searching for [[Complementors|Complementors]]. It is important to realize though that complementors have equal interest in creating economic value but opposite interest in distributing this value.
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| − | ** The [[Kano|Kano]] method
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| − | ** The destroy your own business exercise from Jack Welchh
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| − | ** The market busing approach from McGrath and MacMillan
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| | [[Category:marketing]] | | [[Category:marketing]] |
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Revision as of 19:10, 27 August 2020
Ideation of strategy options
