Difference between revisions of "Basic consumer value drivers"

Revision as of 19:09, 27 August 2020

Basic consumer value drivers

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-In the [[Lifestyle Segmentation|Lifestyle Segmentation]] framework defined by gfk roper four basic value drivers are identified:
+Basic consumer value drivers
-* Need have: Materialism / People orient on ''price''
-* Need be: Post-materialism / People orient on ''quality''
-* Need for passion:  Hedonism / People orient on ''pleasure''
-* Need for security: Peace / People orient on ''security''
-<html><img src = "/static/files/MBI/Module%2011/consumervaluedrivers.png" width="600"/></html>
 [[Category:marketing]]