Difference between revisions of "The path to purchase"

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The path to purchase contains the following steps any consumers take before a purchase:
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The path to purchase
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[[Category:howtomakethesale]]
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* Step 1: Identify needs or problem
 
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* Step 2: Gather data
 
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* Step 3: Clarify need
 
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* Step 4: Identify options that fulfill need
 
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* Step 5: Develop purchase criteria
 
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* Step 6: Identify potential sources
 
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* Step 7: Visit potential sources
 
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* Step 8: Identify potential salespeople
 
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* Step 9: Select preferred outlet and salesperson
 
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See also [[AIDA|AIDA]] which is a shorter version of this process.
 
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[[Category:sales]]
 
  
 
[[Category:How you make the sale]]
 
[[Category:How you make the sale]]
  
 
[[Category:Term]]
 
[[Category:Term]]

Revision as of 19:04, 27 August 2020

The path to purchase