Difference between revisions of "Bridging"

Revision as of 19:04, 27 August 2020

Bridging

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-Bridging is an important skill in which you help the customer understand how a [[Feature|Feature]] is to their [[Advantage|Advantage]]. By inspecting [[The Universal Benefits|The Universal Benefits]] you can translate how features possibly are advantageous to invidividuals. Bridging is done in five steps:
+Bridging
-# State their problem in your own words
-# Explain the product feature that will solve their problem
-# Support the feature with facts and data
-# Bridge to a universal benefit
-# Support the benefit with facts and data
 [[Category:howtomakethesale]]