Difference between revisions of "Stars"

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(Created page with "Stars are units with a high market share in a fast-growing industry. The hope is that stars become the next cash cows. Sustaining the business unit's market leadership may req...")
 
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Stars are units with a high market share in a fast-growing industry. The hope is that stars become the next cash cows. Sustaining the business unit's market leadership may require extra cash, but this is worthwhile if that's what it takes for the unit to remain a leader. When growth slows, stars become cash cows if they have been able to maintain their category leadership, or they move from brief stardom to 'dogdom'.
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Stars
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Part of: [[BCG Matrix|BCG Matrix]]
 
 
[[Category:finance]]
 
[[Category:finance]]
  

Revision as of 18:39, 27 August 2020

Stars

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