Difference between revisions of "Way-to-market architecture"
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| − | + | The way-to-market architecture defines how the products and services of the company reach the end-users. The end user may be reached through a combination of: | |
| + | |||
| + | * Direct Channels | ||
| + | * Indirect Channels | ||
| + | * Influencers | ||
| + | ** Advisers | ||
| + | ** Regulatory Institutions | ||
| + | ** Media, etc | ||
| + | |||
| + | Into the different end-user segments | ||
| + | |||
| + | See also: [[M8-S3 - Reading - Strategies for E-Business - Chapter 10 - Choosing the appropriate strategy for interaction with suppliers|M8-S3 - Reading - Strategies for E-Business - Chapter 10 - Choosing the appropriate strategy for interaction with suppliers]] | ||
[[Category:mbi]] | [[Category:mbi]] | ||
Latest revision as of 20:05, 27 August 2020
The way-to-market architecture defines how the products and services of the company reach the end-users. The end user may be reached through a combination of:
- Direct Channels
- Indirect Channels
- Influencers
- Advisers
- Regulatory Institutions
- Media, etc
Into the different end-user segments
