Difference between revisions of "Value curve"

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Value curve
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A value curve plots performance of an offering along customers [[Key buying criteria|Key buying criteria]]. Below and example of how amazon.com compares to the traditional bookstores:
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<img src="/static/files/MBI/Module%208/valuecurve.PNG" width=500>
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Part of: [[Strategies for E-Business|Strategies for E-Business]]
 
[[Category:mbi]]
 
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Latest revision as of 20:05, 27 August 2020

A value curve plots performance of an offering along customers Key buying criteria. Below and example of how amazon.com compares to the traditional bookstores:

Part of: Strategies for E-Business