Difference between revisions of "Market based view"
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| − | + | The market based view sees firms '''''positioning in the market as key for achieving competitive advantage'''''. | |
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| + | <html><img src = "/static/files/MBI/Module%206/marketbasedvsresourcecbasedview.PNG" width="600"/></html> | ||
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| + | Core questions: | ||
| + | * What are the attributes of attractive industries | ||
| + | * How can an attractive position in the industry be achieved. | ||
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| + | See also: [[M4-S3 - Session notes - Porter Five Forces|M4-S3 - Session notes - Porter Five Forces]], [[Sustainable Competitive Advantage|Sustainable Competitive Advantage]] and [[Resource based view|Resource based view]] | ||
[[Category:mbi]] | [[Category:mbi]] | ||
Latest revision as of 20:00, 27 August 2020
The market based view sees firms positioning in the market as key for achieving competitive advantage.
Core questions:
- What are the attributes of attractive industries
- How can an attractive position in the industry be achieved.
See also: M4-S3 - Session notes - Porter Five Forces, Sustainable Competitive Advantage and Resource based view
