Difference between revisions of "Lifestyle Segmentation - Homebodies"
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| − | + | In the gfk roper consumer styles the ''homebodies'' are characterized by: | |
| + | =Underlying values= | ||
| + | * Desire for security | ||
| + | * Friends and family are most important | ||
| + | * Like comfort | ||
| + | =Consumption pattern= | ||
| + | * Products and services which offer comfort | ||
| + | * Accepted [[Brand|Brand]]s | ||
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| + | <html><img src = "/static/files/MBI/Module%2011/homebodies.png" width="300"/></html> | ||
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[[Category:mbi]] | [[Category:mbi]] | ||
Latest revision as of 19:57, 27 August 2020
In the gfk roper consumer styles the homebodies are characterized by:
Underlying values
- Desire for security
- Friends and family are most important
- Like comfort
Consumption pattern
- Products and services which offer comfort
- Accepted Brands
