Difference between revisions of "Lifestyle Segmentation - Dreamers"
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| − | + | In the gfk roper consumer styles the ''dreamers'' are characterized by: | |
| + | =Underlying values= | ||
| + | * Dream of a better future | ||
| + | * Intuition | ||
| + | * Limited risk taking | ||
| + | =Consumption pattern= | ||
| + | * Products and services with a good image | ||
| + | * [[Brand|Brand]] is very important | ||
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| + | <html><img src = "/static/files/MBI/Module%2011/dreamers.png" width="300"/></html> | ||
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[[Category:mbi]] | [[Category:mbi]] | ||
Latest revision as of 19:57, 27 August 2020
In the gfk roper consumer styles the dreamers are characterized by:
Underlying values
- Dream of a better future
- Intuition
- Limited risk taking
Consumption pattern
- Products and services with a good image
- Brand is very important
