Difference between revisions of "Lifestyle Segmentation - Demanding"
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| − | + | In the gfk roper consumer styles the ''demanding'' are characterized by: | |
| + | =Underlying values= | ||
| + | * Strong sense of obligation and responsibility | ||
| + | * Punctual and with a traditional background | ||
| + | * High demands to themselves and others | ||
| + | =Consumption pattern= | ||
| + | * High demands to quality of product and service | ||
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| + | <html><img src = "/static/files/MBI/Module%2011/demanding.png" width="300"/></html> | ||
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[[Category:mbi]] | [[Category:mbi]] | ||
Latest revision as of 19:57, 27 August 2020
In the gfk roper consumer styles the demanding are characterized by:
Underlying values
- Strong sense of obligation and responsibility
- Punctual and with a traditional background
- High demands to themselves and others
Consumption pattern
- High demands to quality of product and service
