Difference between revisions of "Lifestyle Segmentation - Adventurers"
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| − | + | In the gfk roper consumer styles the ''adventurers'' are characterized by: | |
| + | =Underlying values= | ||
| + | * Live with passion, thril seekers | ||
| + | * Young, Dynamic people | ||
| + | * Long for success | ||
| + | =Consumption pattern= | ||
| + | * Maximize amount of free time | ||
| + | * [[Early Adopter|Early Adopter]]s for innovative products and services | ||
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| + | <html><img src = "/static/files/MBI/Module%2011/adventurers.png" width="300"/></html> | ||
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[[Category:mbi]] | [[Category:mbi]] | ||
Latest revision as of 19:57, 27 August 2020
In the gfk roper consumer styles the adventurers are characterized by:
Underlying values
- Live with passion, thril seekers
- Young, Dynamic people
- Long for success
Consumption pattern
- Maximize amount of free time
- Early Adopters for innovative products and services
