Difference between revisions of "Late Majority"
Jump to navigation
Jump to search
(Replaced content with "Late Majority Category:mbi Category:Term") Tag: Replaced |
|||
| Line 1: | Line 1: | ||
| − | Late Majority | + | The Late Majority shares all concerns of the [[Early Majority|Early Majority]] but have one additional one: They are not comfortable handling a technology product themselves. As a result: they wait until something becomes standard and very easy to use. Like the [[Early Majority|Early Majority]] roughly one third of the market consists of this category. This group is required to cash while margins decrease as to product matures. |
| + | |||
| + | <html> | ||
| + | <img src="/static/files/MBI/Module%206/Technology-Adoption-Lifecycle.png" width="600" /> | ||
| + | </html> | ||
| + | |||
| + | Part of [[M6-S2 - Reading - Crossing the chasm: marketing and selling high-tech products to mainstream customers|M6-S2 - Reading - Crossing the chasm: marketing and selling high-tech products to mainstream customers]] | ||
[[Category:mbi]] | [[Category:mbi]] | ||
[[Category:Term]] | [[Category:Term]] | ||
Latest revision as of 19:56, 27 August 2020
The Late Majority shares all concerns of the Early Majority but have one additional one: They are not comfortable handling a technology product themselves. As a result: they wait until something becomes standard and very easy to use. Like the Early Majority roughly one third of the market consists of this category. This group is required to cash while margins decrease as to product matures.
