Difference between revisions of "Customer Creation"
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(Replaced content with "Customer Creation Category:mbi") Tag: Replaced |
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| − | Customer Creation | + | <html> |
| + | <img src="/static/files/MBI/Books/The%20Four%20Steps%20to%20the%20Epiphany/CustomerDevelopment_Creation.PNG" width=500> | ||
| + | </html> | ||
| + | |||
| + | {| class="wikitable" | ||
| + | ![[Customer Creation|Customer Creation]] | ||
| + | ! | ||
| + | ! | ||
| + | ! | ||
| + | ! | ||
| + | ! | ||
| + | ! | ||
| + | |- | ||
| + | |'''Get Ready''' | ||
| + | |[[Market Type Questionnaire|Market Type Questionnaire]] | ||
| + | |[[[[Choose 1st year objectives|Choose Market Type]] | ||
| + | |- | ||
| + | |'''Position''' | ||
| + | |[[Select PR Agency|Select PR Agency]] | ||
| + | |[[Positioning Audits|Positioning Audits]] | ||
| + | |[[Match positioning to Market Type|Match positioning to Market Type]] | ||
| + | |- | ||
| + | |'''Launch''' | ||
| + | |[[Select Launch Type|Select Launch Type]] | ||
| + | |[[Select Customer Audiences|Select Customer Audiences]] | ||
| + | |[[Select the messengers|Select the messengers]] | ||
| + | |[[Craft the messages|Craft the messages]] | ||
| + | |[[Understand the Message Context|Understand the Message Context]] | ||
| + | |[[Understand the Media|Understand the Media]] | ||
| + | |- | ||
| + | |'''Create Demand''' | ||
| + | |[[Select Demand Creation Strategy|Select Demand Creation Strategy]] | ||
| + | |[[Agree on Demand Creation Measurements|Agree on Demand Creation Measurements]] | ||
| + | |[[Iterate or Exit Customer Creation|Iterate or Exit Customer Creation]] | ||
| + | |- | ||
| + | |} | ||
| + | Part of: [[Customer Development Checklist|Customer Development Checklist]] | ||
[[Category:mbi]] | [[Category:mbi]] | ||
Latest revision as of 19:54, 27 August 2020
Part of: Customer Development Checklist
