Difference between revisions of "Risk/return matrix"
Jump to navigation
Jump to search
| Line 1: | Line 1: | ||
| − | + | Strategic options need to be competitive and feasible. The risk/return matrix can plot several dimensions of a strategic option: | |
| + | # The size of the circles represents the required investments | ||
| + | # The vertical dimension is the return on investment | ||
| + | # The horizontal dimension is the associated risk | ||
| + | |||
| + | |||
| + | <html><img src = "/static/files/MBI/Module%2011/riskreturnanalysis.PNG" width="600"/></html> | ||
| + | |||
| + | |||
[[Category:marketing]] | [[Category:marketing]] | ||
Latest revision as of 19:50, 27 August 2020
Strategic options need to be competitive and feasible. The risk/return matrix can plot several dimensions of a strategic option:
- The size of the circles represents the required investments
- The vertical dimension is the return on investment
- The horizontal dimension is the associated risk
