Difference between revisions of "Profiling Variables"
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| − | Profiling Variables | + | Profiling Variables are the variables along which [[Customer Segmentation|Customer Segmentation]] and [[Market Segmentation|Market Segmentation]] are defined. In consumer markets these variables are defined along the following axes: |
| + | * Geographic | ||
| + | ** Continents, Countries, States | ||
| + | ** Region, Size of City, Climate | ||
| + | * Demographic | ||
| + | ** Age, Gender, Income, Lifestyle | ||
| + | * Psychographic | ||
| + | ** Personality type and interest, cash-rich, time-poor) | ||
| + | ** Lifestyle, Values | ||
| + | * Behavorial | ||
| + | ** Purchasing frequency, usage pattern | ||
| + | ** Frequency of use, Loyalty, Readiness to buy | ||
| + | |||
| + | See also: [[Lifestyle Segmentation|Lifestyle Segmentation]] | ||
[[Category:marketing]] | [[Category:marketing]] | ||
Latest revision as of 19:50, 27 August 2020
Profiling Variables are the variables along which Customer Segmentation and Market Segmentation are defined. In consumer markets these variables are defined along the following axes:
- Geographic
- Continents, Countries, States
- Region, Size of City, Climate
- Demographic
- Age, Gender, Income, Lifestyle
- Psychographic
- Personality type and interest, cash-rich, time-poor)
- Lifestyle, Values
- Behavorial
- Purchasing frequency, usage pattern
- Frequency of use, Loyalty, Readiness to buy
See also: Lifestyle Segmentation
