Difference between revisions of "Market Scope Strategies"
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| − | + | Companies may chooseone of the following four scope strategies: | |
| + | # ''[[Non-segmentation strategy|Non-segmentation strategy]]''; in this strategy the company defines one [[Customer Value Proposition|Customer Value Proposition]] which is marketed to all the selected target segments | ||
| + | # ''[[Segmentation strategy|Segmentation strategy]]''; having identified the target segments, the compay devises a different customer value proposition for each of the selected segments | ||
| + | # ''[[Niche strategy|Niche strategy]]''; the copmany identifies one segment and develops a customer value proposition for that segment. | ||
| + | # ''[[Customisation strategy|Customisation strategy]]''; the offering is adapter for each and every customer, either via pure customisatiom or standardized customisation. | ||
[[Category:marketing]] | [[Category:marketing]] | ||
Latest revision as of 19:50, 27 August 2020
Companies may chooseone of the following four scope strategies:
- Non-segmentation strategy; in this strategy the company defines one Customer Value Proposition which is marketed to all the selected target segments
- Segmentation strategy; having identified the target segments, the compay devises a different customer value proposition for each of the selected segments
- Niche strategy; the copmany identifies one segment and develops a customer value proposition for that segment.
- Customisation strategy; the offering is adapter for each and every customer, either via pure customisatiom or standardized customisation.
