Difference between revisions of "Lifestyle Segmentation"
Jump to navigation
Jump to search
| Line 1: | Line 1: | ||
| − | Lifestyle Segmentation | + | A comprehencive consumer segmentation framework that was defined by [[gfk roper|gfk roper]]. In this framework consumers are defined in a grid according to their [[Basic consumer value drivers|Basic consumer value drivers]]. The framework identifies the following groups: |
| + | |||
| + | |||
| + | <html><img src = "/static/files/MBI/Module%2011/lifestylesegmentation.png" width="500"/></html> | ||
| + | |||
| + | |||
| + | * [[Lifestyle Segmentation - Dreamers|Dreamers]] | ||
| + | * [[Lifestyle Segmentation - Homebodies|Homebodies]] | ||
| + | * [[Lifestyle Segmentation - Settled|Settled]] | ||
| + | * [[Lifestyle Segmentation - Adventurers|Adventurers]] | ||
| + | * [[Lifestyle Segmentation - Rational-Realists|Rational-Realists]] | ||
| + | * [[Lifestyle Segmentation - Open-Minded|Open-Minded]] | ||
| + | * [[Lifestyle Segmentation - Organics|Organics]] | ||
| + | * [[Lifestyle Segmentation - Demanding|Demanding]] | ||
| + | |||
| + | See also this | ||
| + | |||
| + | <html><a href="/static/files/MBI/Module%2011/gfk%20lifestyles.pdf">pdf</a></html> | ||
| + | |||
| + | |||
| + | |||
[[Category:marketing]] | [[Category:marketing]] | ||
Latest revision as of 19:49, 27 August 2020
A comprehencive consumer segmentation framework that was defined by gfk roper. In this framework consumers are defined in a grid according to their Basic consumer value drivers. The framework identifies the following groups:
See also this
